partners

What we offer

We offer our partners a world-class brand that reflects current global trends and a unique story that cannot be imitated

With our long history, high quality standards and international network, Icelandic (ITH) has managed to transform the seafood industry.

We have become market-leaders with brands that leverage our heritage and current consumer trends.

This is how we create results for our partners: superior branding and the highest quality standards, backed by full traceability throughout the supply chain.

Value for our partners

1. The value of Icelandic for our partners

2. Brand support

Brand Support

Each partner will be assigned a brand manager who will work closely with them in producing high quality promotional and marketing material based on requests.

As part of the licensing agreement, partners will have full access and rights to use all promotional material produced by ITH (photographs & videos, label and packaging, POS designs etc.).

All this material will be carefully presented to partners and readily available through an online portal.

PR and Social Media Support

ITH will promote the brands and licensed products through this website and through all relevant media such as Facebook, Twitter and Instagram.

ITH will work closely with partners in expanding the awareness of the brands and licensed products in relevant markets by participating at major seafood trade shows (such as Brussels and Boston Expos), and by taking part in special seafood marketing initiatives such as Iceland Naturally and Promote Iceland.

New Product Development Support

ITH will work closely with its partners in exploring new products and packaging format and make sure such new products meets both brand and packaging guidelines.

ITH will constantly be on the lookout and share ideas between key partners, and from the industry, on the latest trends in packaging, labelling, transportation and product development in seafood.

Marketing support from marketing professionals with international experience in marketing and promoting seafood products

Includes access to a portfolio of marketing material and support in establishing new business relations.

Access to the Icelandic Quality Manual, a result of a close collaboration between Icelandic and producers, institutions and end customers

The quality manual is continuously updated, preserving the quality and leadership of Icelandic.

3. Quality Assurance Services

Highly reputable and experienced quality assurance services securing that all product and producers meet the required quality standards.

ITH has a highly experienced team of quality inspectors ensuring their licensees that all products live up to the highest level of quality.

The company’s team of procurement experts will assist partners with co‑ordination, finding new suppliers and products, negotiation activities and inventory planning.

ITH is a licensed customs brokerage, which enables the company to offer assistance with customs, export and other logistical planning through its extensive network

4. Licensing agreement

Role of partners: