August 3, 2016

The Saucy Fish Co. launch in Austria

Seafood brand The Saucy Fish Co will be popping up in Austria this month as part of a wider strategy to secure international listings.

Its range of complementary fish and sauce products will be available to an Austrian audience for the first time as the brand takes part in a new temporary shop concept.

The ‘British Pop-up’ shop, which opened its doors in June, is located in Vienna’s Millennium Shopping Arcade and is designed to get the hottest British lifestyle, fashion and food brands in front of an Austrian audience.  

The Saucy Fish Co.’s international and business development manager Paul Macis said: “International expansion is a focus for The Saucy Fish Co. this year.

This innovative British pop-up provides a great opportunity to increase brand exposure amongst buyers from Austria’s major retail chains. The pop-up also enables us to trial a range of products at different price points to consumers, in what could be an exciting market for Saucy Fish.”

The brand’s other successes overseas include listings in Publix and Wholefoods in the US.

The Saucy Fish Co, launched six years ago, is owned by Icelandic Seachill, a major supplier of fresh and frozen seafood to UK retailers. The company is based in Grimsby and employs more than 1400 people.