about

About Icelandic

‘Icelandic’ and ‘Icelandic Seafood’ are leading global brands with more than 75 years of experience.

Building on 75 years of experience within the international fishing industry, Icelandic begins a new chapter of its development and expands into new categories.

Icelandic Trademark Holdings (Icelandic) is the brand owner, service provider and licensor of the ‘Icelandic’ and ‘Icelandic Seafood’ brands. Icelandic handles all marketing and services to license holders and other producers in Iceland, focusing on high quality products with Icelandic origin.

Any company producing Icelandic products can become a license holder upon meeting certain requirements. The license includes the use of the brand name, its logo, marketing material, and other services according to a licensing agreement.

The Icelandic brand name is powerful. We are the sum of every Icelandic fisherman’s experience and we have played our part in creating Iceland’s heritage. We uphold the traditions of our nation with quality, sustainable produce created in balance with nature. It is our quest to share how to live Icelandic with the entire world, and as we do this – the journey continues.


Team

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  • ‍Joined Icelandic Group in 1981.
  • Over 36 years experience within the seafood industry.
  • B.Sc. in Food Science from The University of Iceland.

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  • ‍Joined Icelandic Group in 2014.
  • Over 25 years of marketing and communication experience. Covering brand, corporate and internal communications.
  • MBA from Reykjavik University and BA in communications from University of South Alabama.

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  • ‍Mainly responsible for the USA market.
  • Joined Icelandic Group for a second time in 2014, having previously worked for the company between 1996-2007.
  • Over 20 years experience in QA.
  • Followed various technical seafood courses held by the Fish Research Institute.

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  • ‍Responsible for Procurement, Quality and the Logistics Departments.
  • Joined Icelandic Group in 2015.
  • B.Sc. in Business Administration from The University of Bifröst.
  • Navigation license for vessels under 12 meters and customs broker license.

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  • ‍Joined Icelandic Group in 2014.
  • Bachelor degree in Biology / Pre-med from Auburn University, Alabama.
  • Master degree in Food Science from The University of Iceland.

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  • ‍Joined Icelandic Group in 2015.
  • Over 16 years of marketing experience.
  • Degree in Business Administration from The University of Iceland.
  • BA in Philosophy and Media Studies from The University of Iceland.